Cognitive and behavioral questions that are thought to be linked to a specific set of outcomes.
Experimental Design Lab
Experimental design consulting
Use this for
What you walk away with
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Design Brief — research questions, concepts to measure, manipulation checks, and exclusion rules.
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Protocol and Materials — tasks, prompts/stimuli, instructions, and consent/assent forms.
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Randomization and Counterbalancing — blocking, order balancing (including Latin squares), and blinding where relevant.
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Power and Simulations — frequentist and Bayesian options, with specified assumptions.
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Data Plan — preprocessing, quality control (QC), outliers, missing data, and preregistration templates.
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Analysis Repository — Python/R notebooks, draft reporting, and a figure set.
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Field Plan — data collection schedule, device checks, participant reminders, and a troubleshooting plan.
Patterns we reach for
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Repeatable tasks — short tasks that can be repeated across longer study periods.
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Manipulation checks and attention checks — checks that confirm the intervention worked and participants stayed engaged, without distorting results.
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Sequential and Bayesian analyses — planned interim analyses to stop early or learn.
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Measurement bridges — ways to measure the same construct in both lab and real-world studies.
Quality gates
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Construct validity — documented evidence that the study measures the intended construct.
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Preregistered — hypotheses, exclusions, and analysis rules written before data collection.
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Compliance thresholds — minimum completion/use targets and backup rules defined in advance.
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Transfer memo — what changed from lab to field, what stayed the same, and why it matters.
Rapid · 2–3 weeks
One lab study
- Preregistration + code + short report
- Manipulation & attention checks
- Effect size & power memo
Lab → Field · 6–10 weeks
Validation & replication
- Harmonised measures across settings
- Field sampling & compliance plan
- Comparative analysis report
Analysis Pod
Blocks of expert hours
- Quality assurance (QA) & preprocessing
- Modeling & figures
- Results write-ups
Example runs
Memory/attention tasks for cognitive features
Debiasing prompts tested in live user experience (UX)
Heart rate variability (HRV) and electrodermal activity (EDA) stress-recovery protocols
Portable electroencephalography (EEG) for workload and engagement
Boundaries
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We can coordinate vendors; you (or your Contract Research Organization provide participants and hardware.
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No deception-based studies or high-risk manipulations.
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Publication support by arrangement, with authorship agreements
Why Work with Us
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Verifiable track record — Project experience that can be discussed and evidenced where appropriate.
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Free consultation and progress tracking — We can talk by phone and/or video call at the start and during the project.
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Clear fees — Pricing is based on project scope and task complexity, with hourly or fixed-fee options, milestone structures, and a pre-agreed maximum number of hours per task.
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NDA agreements on request — Confidentiality can be formalized if needed.
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No prepayments — Invoices are sent only after the agreed task is submitted and approved.
Turn ideas into results that travel.
Book a free 15-minute consultation or ask for a sample.
FAQ
How early should we involve you in a project?
Ideally before build or data collection starts. Early design decisions usually have the biggest impact on study quality and cost.
What if we already ran a pilot and the results are unclear?
We can review the pilot, identify design or measurement issues, and propose a stronger follow-up study.
What do you need from us to start?
Usually: the main question, target users/participants, timeline, constraints, and what decision the study needs to support.
Can you work with our internal product, data, or clinical team?
Yes, we often work alongside internal teams to strengthen study design, measurement, and analysis planning.
Do you only support academic-style studies?
No. We support product testing, behavioral intervention validation, clinical research support, and decision-focused studies.
Can you help us choose what to measure?
Yes. We help define constructs, select measures, and connect study outcomes to product or clinical decisions.
Need Some Help?
Feel free to contact us for any inquiry or book a free consultation.
